How to Join the Amazon Affiliate Program in 2023
Even before the pandemic, people were looking for ways to increase their income. You can do this with a side business, and some side businesses are even able to produce passive income – such as affiliate marketing. When it comes to affiliate marketing, nothing beats Amazon Associates.
Step Up Your Amazon Associates Game For 2023:
Summary
Ø How
Does Amazon Associates Work?
Ø How
Much Can Affiliates Earn with the Program?
Ø Who
is Eligible to be an Amazon Affiliate?
Ø What
is the Application Process to be an Amazon Affiliate?
Ø How
Do You Create Amazon Affiliate Links?
Ø What
Are the Amazon Associates Guidelines?
Ø How Can You Improve Your Amazon Affiliate Marketing Strategies?
What is Amazon Associates?
But the company isn't the only one making a fortune. Affiliate marketers account for approximately 45% of the web's market share. With over 900,000 members, it is also one of the world's largest affiliate networks.
Amazon Associates - Amazon's affiliate marketing program - allows content creators, bloggers, and marketers to monetize visitors to their sites by promoting Amazon products.
Signing up for the program is free. You will receive a commission if an interested buyer clicks on an Amazon link on your site and purchases an item. The commission varies from 1% to 20% depending on the product category.
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Amazon's affiliate program is perfect for bloggers, influencers, and content creators who already have a following, but it's also a great place to start for new affiliate marketers. Since the site has such a wide range of products, there are plenty of options to choose from.
How Does Amazon Associates Work?
The Amazon Affiliate Program allows you to promote eligible Amazon items to your target market using a unique product link. When customers click on the link, they will be directed to that item on Amazon.com. If they buy the product within 24 hours, you will get a commission. This fee is based on a percentage of the product price and varies by product type.
When a buyer closes their card without making a purchase, you won't earn commission on further purchases. However, if they subsequently return to the site using one of your affiliate links, a new 24-hour window will open for you to earn. It is important to note that the validity period will expire when the buyer places an order or re-enters the website using another affiliate link.
Sometimes a customer will use your link to visit Amazon, add an item to their shopping cart, and then leave without completing the purchase. If the order remains in their cart before it expires (usually after 90 days), you will still receive the referral fee. The reward will only appear in your account when the buyer purchases the item, accepts delivery, and pays Amazon in full.
How Much Can Affiliates Earn with the Program?
The size and engagement of your audience, your content, and your online marketing activities will affect your revenue. The average annual compensation for an Amazon affiliate marketer is $55,434. Although recent studies suggest that affiliate marketers can earn less than $20,000 per year, of course, some earn large millions of dollars in a single year.
Of course, if you're just starting out, your paycheck won't be as lucrative—but the average salary range for Amazon Associates varies widely, meaning you still have plenty of opportunity to increase your income over time.
Learn more about commission rates for each product category so you can calculate how much money you can earn for your marketing efforts. While your commission rate will affect your earnings as an Amazon affiliate, your conversion rate is also critical. This shows how many visitors buy the product after clicking the link.
Who is Eligible to be an Amazon Affiliate?
Amazon is open to affiliates from all over the world. You don't have to pay a registration fee to join, nor do you have to maintain a quota to earn your commissions. Once Amazon approves your affiliate application, you can immediately advertise their goods.
You will only need an appropriate medium to promote Amazon products and services.
Website
The most common way to advertise Amazon products is through a website, such as a blog. To qualify, your blog must have enough (at least ten) unique content items. The most recent record should be within the last two months. Most importantly, you’re content MUST NOT:
· Violate intellectual property rights
· They contain sexually explicit material
· Incitement to violence or criminal activity
· Show discrimination based on race, gender, sexual orientation, nationality, and age
Social media
Your social media account must be active and have organic followers (at least 500). Amazon affiliate marketing program accepts promotions on:
· Facebook (must be a business or a public group page)
· YouTube
· TikTok
Apps
You can also apply using your mobile app if it fits Amazon’s specific criteria. Your app must:
· Be available for free on Amazon, Apple, and Google Play stores
· Contain original content
· Differ from Amazon’s shopping app
· Not have price tracking features
What is the Application Process to be an Amazon
Affiliate?
If you want to become an Amazon affiliate marketer, you need an Associates account. Here’s a step-by-step tutorial to help you get started.
· Go
to Amazon Associates.
Click “Sign Up.” You may log in with your existing account if you already have one.
· Fill
out your account details.
This includes basic information like your name, address, and contact information.
· Enter
the URL(s) of your website(s), social media channels, and apps.
Include all of your website’s URLs. Amazon allows up to 50 websites or mobile applications, which is beneficial to promote products in various regions.
· Choose
a store ID.
This is similar to the name of your primary website.
· Describe
how you get people to visit your site.
List down how you generate traffic to your blog. Explain how you make money from your marketing efforts, and explain your link-building process.
· Decide
on a payment.
Enter your payment and tax identification details. You have the option to add additional payment information later. Return to your dashboard and enter your 4-digit PIN provided by Amazon.
And it is done. Now you just have to wait for Amazon to approve your request. If your website meets the criteria and you fill out all the required fields correctly, you should be accepted into the program soon.
Once accepted, you will be given access to the Amazon Associates page. Through the dashboard, you will see more extensive details such as monthly summaries and commission reports. At this point, you can start creating affiliate links.
If you want to log into multiple Amazon regions, you will need to repeat the registration process for each location. For example, if you are going to promote products on Amazon.com in the US and UK, you will need to sign up for the Amazon Associates program on Amazon.com and Amazon.co.uk.
How Do You Create Amazon Affiliate Links?
Amazon has strict affiliate link policies in place. To make it easier for affiliates, the site offers product-linking tools to choose from.
Product Link Tool
You can create text or image links using this tool.
1. Click on the Product Linking tab on your Associates Central dashboard.
2. Choose “Product Links” from the menu.
3. Assign each item an ASID (Amazon Standard Identification Number).
4. Click the “Go” button to get a new affiliate link.
5. Click “Get link” to create an image-only URL and other options.
Banner Creation Tool
This tool is specifically for making eye-catching banners to promote Amazon products and special deals.
1. Open the Product Linking drop-down menu.
2. Click the “Banner Creation Tool” button.
3. Choose from an extensive range of banners organized by size and genre.
Site Stripe
Many Amazon affiliate marketers think the Site Stripe is the most user-friendly in this toolbox since it enables affiliates to build links directly from an Amazon page.
1. Go to Associates Central.
2. Choose “Site Stripe” from Tools.
3. Read the brief description before clicking the “Learn More” button to unlock the display settings window.
4. Toggle the switch to “Enable.”
Amazon provides a dedicated FAQ page on link building. Once you have the affiliate links and images, you can incorporate them into your marketing strategies.
What Are the Amazon Associates Guidelines?
To maintain your status as an Associate, you must adhere to the Associate Program Policies. The operating guidelines are divided into six categories. While it's a fairly extensive read, knowing the rules helps you avoid violating any of the policies, which could result in Amazon terminating your account.
There are many rules to follow, but here are the basic ones to keep in mind:
Make three sales in six months to avoid account
deactivation.
It would be better to sign up as an Amazon affiliate when your website already has consistent traffic. Otherwise, it can be difficult to hit the target.
If your first attempt at Amazon Associates fails, you can apply again in the future. Just make sure you don't place orders using your affiliate link, which is against Amazon's policies, to avoid account suspension.
Place prominent Amazon affiliate postings.
Amazon Associates requires their affiliates to disclose the partnership on their website. This disclosure is mandated by the Federal Trade Commission. That's why it's important to add a disclaimer. Make sure it is easy to read and understand. To make it even easier for associates, Amazon endorses this simple statement as a disclaimer: "As an Amazon Associate, I earn from qualifying purchases."
Avoid cloaking Amazon affiliate links.
Amazon prohibits link masking because the company values transparency. You are doing yourself a disservice when you use a URL shortener just for readability. If you use an affiliate plug-in to automatically insert affiliate links into your content, disable masking in the plug-in settings.
Avoid promotional product prices.
Amazon does not allow specific prices for promotional products. Logically, the price is constantly changing, and the online seller does not want his branches to inadvertently spread false information.
The use of a reference price is a solution to this principle. For example, use $ for cheap items, $ $ for mid-priced items, and $$$ for expensive items. Another convenient alternative is to use the Amazon Associates API, which will adjust the price in real-time if it changes on Amazon.
Avoid self-hosting product images downloaded from
Amazon.
If you download a product image directly from Amazon, you cannot host it on your server. However, if you generate the image and link directly from the site or through the API, you can use the image on your marketing platforms as long as it is loaded from Amazon's servers.
You can also use your own photos, but you cannot add an affiliate link directly to your images. Instead, add a custom button next to the image with a link to your Amazon affiliate site.
Be careful when inserting affiliate links.
Amazon prohibits the use of its affiliate links on certain promotional materials such as offline marketing materials, emails, e-books, PDF files, and private Facebook groups.
How Can You Improve Your Amazon Affiliate Marketing
Strategies?
Affiliate marketing is a numbers game. You need significant website traffic and enough followers to get real conversions. Here are some tips to help you become a successful Amazon affiliate marketer:
Choose a niche
The niche or specialty you choose will determine your success as an Amazon Associate. This process will be easier if you already have a website or blog. The products you link will naturally be related to your specialty.
For new affiliates, focus on a topic that you are passionate about because you will be talking about it a lot. This allows you to organically include product links without sounding too promotional.
Create unique content for different platforms
You need to provide unique, high-quality content that will help you stand out, build authority, and build trust with your target audience. Take your content to the next level by spreading it across multiple platforms. You can blog about your expertise and then showcase it on YouTube.
Do product reviews and comparisons
Writing product reviews and comparisons is a great way to boost your Amazon affiliate links because you can embed them organically in your content. Reviews have the advantage of being high-intent content because the reader is likely one step away from making a purchase.
On the other hand, product comparisons give you more opportunities to include affiliate links. You're also giving your readers options, so it's a win-win situation.
Deliver content consistently
Keep your blog and social media active. Update your platforms regularly, but only with high-quality content. It is better to publish blogs twice a month if they are well-researched and have content compared to posting every week but with fluffy content.
Adopt a content marketing strategy and integrate SEO best practices to help you write relevant and effective blog posts.
Ready to get started as an Amazon Associate?
The Amazon Associates program is a great way to start your affiliate marketing career. All you need is a website, social media profile, or app to sign up as an associate. Once Amazon approves your request, you're good to go.
If affiliate marketing sounds like a good side business for you, the Amazon affiliate marketing program can effectively help you earn extra income. Your income will increase if you choose a niche, write high-quality content about it, organically integrate your Amazon affiliate links, and adhere to the Amazon Associates policy.
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